Performance Advertising
Ad spend that shows up as revenue.
Direct-response campaigns across Meta, Google Search and LinkedIn, wired into your CRM so every dollar is tracked from click to closed deal.
Sound familiar?
Clicks that never become customers
Platforms optimize for whatever you track. If that is a form fill, they find cheap form fills, not buyers.
No idea which ads bring sales
Browsers now block much of the tracking ads rely on, so the ad platforms are guessing, and so are you.
Agencies that report activity, not outcomes
Impressions and CTR look fine in the monthly deck while cost per closed deal quietly climbs.
What you get
Direct-Response Performance Advertising
Tracking from click to sale
We send real leads and sales back to Facebook, Google and LinkedIn (with tools like Meta's Conversions API), so each platform learns what a good customer looks like.
Sales sent back to the ad platforms
Booked calls and closed deals are sent back to each ad platform, so they find more people like your buyers, not just clickers.
Ads for people ready to buy
Ads built around a clear offer, with landing pages that say the same thing, tested in planned rounds instead of random changes.
Google search ads for ready buyers
Keywords, exclusions and bids set up around the searches people make when they're ready to buy.
LinkedIn for B2B pipelines
Account and job-title targeting with lead forms that sync straight into your CRM with no manual export.
Reports in sales, not clicks
What each good lead, booked call and sale costs you, by campaign, pulled from your CRM, not the ad platform.
How it works
- 01
Tracking audit
We check your tracking, what counts as a lead and your CRM data before spending a dollar on new campaigns.
- 02
Offer & landing page check
We pressure-test the offer and landing page against the audience, because ads cannot fix a page that does not convert.
- 03
Launch & learn
Campaigns launch with clear test plans, budget guardrails and automated rules that stop runaway spend.
- 04
Scale what closes
Budget moves toward campaigns that produce closed revenue in your CRM, not just cheap leads.
What changes
- Every lead tagged with source, campaign and ad
- Platforms optimizing toward qualified leads and sales
- Budget decisions based on revenue, not clicks
- Ad clicks sent to pages built to turn them into leads
Tools we use
Performance Advertising: common questions
Which ad platform should we start with?
It depends on where your buyers already search and scroll. Google Search captures existing demand, Meta creates demand with visual offers, and LinkedIn reaches B2B decision-makers by job title. We recommend a starting mix after reviewing your offer, deal size and sales cycle.
What is Meta's Conversions API and do we need it?
It sends your leads and sales to Facebook directly from your website or CRM, instead of relying only on the tracking code in the visitor's browser. Browsers block more of that code every year, so sending it directly gives Facebook fuller data to find you better customers.
Do you require a minimum ad budget?
We do not set a fixed minimum, but each platform needs enough conversion data to optimize. We will tell you honestly if your budget is too small to learn and suggest where to focus it.
How do you report results?
We report cost per qualified lead, cost per booked call and revenue by campaign, using data from your CRM rather than platform-reported conversions alone.
Can you take over our existing ad accounts?
Yes. We audit the current setup first, keep what works, and fix tracking and structure before changing anything that is performing.
Related reading
Performance Advertising
Meta Conversions API Setup Guide for Lead Generation
Set up Meta Conversions API step by step: choose a setup path, deduplicate pixel and server events, raise match quality and send CRM lead stages back to Meta.
Oct 10, 2026 · 9 min read
Performance Advertising
LinkedIn Ads Lead Generation for B2B: Forms, CRM and CAPI
LinkedIn Ads lead generation for B2B: set up targeting, ABM lists, Lead Gen Forms, CRM sync and a Conversions API loop that trains LinkedIn on qualified leads.
Oct 10, 2026 · 8 min read
Performance Advertising
Google Ads Offline Conversion Tracking: 2026 Setup Guide
Set up Google Ads offline conversion tracking in 2026: capture GCLID, turn on enhanced conversions for leads, connect Data Manager and plan value bidding.
Oct 10, 2026 · 8 min read
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Let's scope your performance advertising project.
Book a free strategy call. We will audit your ads, site, CRM and follow-up and show you where leads are leaking.