Custom CRM & Micro-SaaS
Stop renting your CRM. Own it.
We build lightweight, owned CRMs and internal tools shaped to your exact pipeline, with automated conversation logs, custom stages and no per-seat licensing.
Sound familiar?
Seat fees that grow with headcount
Every hire adds another monthly license, even for people who only need to log a call or update a deal stage.
Built for someone else's business
Off-the-shelf CRMs force your process into their fields and stages, so your team works around the tool instead of with it.
Data scattered across add-ons
Calls, texts, forms and ad data live in five tools held together by fragile connections nobody fully understands.
What you get
Custom Micro-SaaS & Bespoke CRM Builds
Your fields, your modules
Add a field, a module or a workflow when your business changes, without waiting for a higher tier or a vendor roadmap.
Custom pipeline & deal tracking
Stages, fields and permissions modeled on your real sales motion, from first touch to closed and invoiced.
Automated conversation logs
Calls, SMS, email and chat transcripts attached to the right contact automatically, so no one updates records by hand.
Lead intake from every channel
Web forms, ad lead forms and booking tools go straight into the CRM, showing which ad or source each lead came from.
Data migration
We move your contacts, deals and history out of your current platform and set them up in the new system.
You own the code and the data
Hosted in your own cloud account with documented code, so there is no lock-in and no surprise price change.
How it works
- 01
Map the workflow
We shadow how leads move through your team today and document every stage, handoff and report you rely on.
- 02
Design the setup
Fields, stages, records and automations are designed around your process, then reviewed with your team before we build.
- 03
Build & migrate
We ship in weekly increments, migrate your existing data and connect your forms, phone, email and ad platforms.
- 04
Launch & iterate
Your team trains on the new system, and we refine it in the first 30 days based on how they actually use it.
What changes
- No per-seat licensing as your team grows
- One system of record for every lead and conversation
- Pipeline stages that match how you actually sell
- Full ownership of your code, data and hosting
Tools we use
Estimate what per-seat pricing costs you
You are renting
$1,600/mo
Over three years
$57,600
That is what you spend just to keep access to your own pipeline. An owned stack is a one-time build plus modest hosting, and it does not grow with headcount.
Custom CRM & Micro-SaaS: common questions
Is a custom CRM really cheaper than Salesforce or HubSpot?
It depends on team size and how much of the platform you use. A custom build is a one-time investment plus modest hosting, while licensed CRMs charge per seat every month. For teams paying for many seats but using a fraction of the features, ownership usually pays for itself. We model the numbers with you before you commit.
Can't we just customize HubSpot, Salesforce or GoHighLevel?
To a point. They are shared platforms that every customer runs on, so you customize within the limits the vendor sets. In HubSpot, creating custom objects requires an Enterprise subscription. Salesforce is highly configurable but usually needs an admin or developer to do it well. GoHighLevel works within its own templates. In a custom CRM, the fields, modules and workflows are yours to change.
Can you migrate our data from our current CRM?
Yes. We export contacts, companies, deals, notes and activity history from your current platform, set them up in the new CRM, then check everything before you switch over.
What happens if we need changes after launch?
You own the code, so any developer can extend it. We also offer ongoing support if you want us to keep improving it.
Will it integrate with our phone system, email and ads?
Yes. We connect your forms, phone and SMS provider, email, booking tool and ad platforms so data flows in automatically, with no copying by hand.
How long does a build take?
Most CRM builds launch in 12 to 16 weeks, depending on how many tools we connect and how many custom workflows you need.
Related reading
Custom CRM & Micro-SaaS
SaaS Subscription Billing With Stripe: A 2026 Setup Guide
Set up SaaS subscription billing with Stripe: October 2026 fees vs Paddle, trials, proration, usage billing, dunning, tax, the customer portal and webhooks.
Oct 10, 2026 · 10 min read
Custom CRM & Micro-SaaS
Per-Seat CRM Pricing: How to Calculate True Cost (2026)
A line-item formula for CRM total cost of ownership, with worked HubSpot, Salesforce and GoHighLevel examples at October 2026 list prices and renewal terms.
Oct 10, 2026 · 8 min read
Custom CRM & Micro-SaaS
Multi-Tenant SaaS Architecture: Silo, Pool or Bridge?
Compare silo, pool and bridge tenancy models, learn how Postgres row-level security works and fails, handle noisy neighbors and choose a model for your SaaS.
Oct 10, 2026 · 10 min read
Pairs well with
Let's scope your custom crm & micro-saas project.
Book a free strategy call. We will audit your ads, site, CRM and follow-up and show you where leads are leaking.