Strategy Consultation
Know exactly where your next customer comes from.
Senior strategy for founders and owners who are tired of guessing: we audit your funnel, prioritize the channels worth funding and give you a plan your team or vendors can execute.
Sound familiar?
Spending without a plan
Budget gets split across ads, SEO, tools and vendors based on whoever pitched last, not on what actually produces customers.
No one owns the numbers
Each vendor reports its own metrics, and nobody connects spend to booked calls, closed deals and revenue.
Too early for a full-time CMO
You need senior marketing judgment, but a full-time executive hire does not make sense at your current size.
What you get
Growth Strategy Consultation
Growth & funnel audit
A review of your offer, website, ads, CRM and follow-up that shows where leads and revenue leak today.
90-day growth roadmap
A prioritized plan with owners, budgets and milestones, so everyone knows what happens first and why.
Channel & budget allocation
Which channels to fund, test or cut, based on your deal size, sales cycle and current data.
KPI dashboard
One view of cost per lead, cost per booked call, close rate and revenue by source, pulled from your own systems.
Positioning & offer refinement
Sharper messaging and offers built around the problems your best customers actually pay to solve.
Vendor & team oversight
We brief, review and hold your agencies, freelancers and in-house team accountable to the plan.
How it works
- 01
Discovery call
A focused call on your goals, offer, customers and current numbers to decide whether a strategy engagement fits.
- 02
Audit
We review your analytics, ad accounts, CRM, website and follow-up to see what is working and what is leaking.
- 03
Roadmap
You get a written plan with priorities, budgets, KPIs and owners, walked through live with your team.
- 04
Execute & review
We lead execution and meet on a set cadence to review results and adjust the plan.
What changes
- One plan everyone executes against
- Budget moved toward channels that produce revenue
- Clear KPIs reviewed on a regular cadence
- Senior marketing leadership without a full-time salary
Tools we use
Strategy Consultation: common questions
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your business part-time or on a retainer. You get strategy, planning and oversight of execution without hiring a full-time executive.
How is this different from hiring a marketing agency?
An agency usually executes a specific channel, such as ads or SEO. Strategy consultation decides which channels deserve your budget in the first place, sets the KPIs and holds every vendor, including agencies, to them.
Do we have to use Robustech to execute the plan?
No. The roadmap is yours to run with your team, your existing vendors or with us. Many clients start with strategy and later bring in our build services for the pieces they want handled.
What do you need from us to start?
Access to your analytics, ad accounts and CRM (read-only is fine), your current revenue and lead numbers, and time with the people who sell and deliver your service.
How long is a typical engagement?
An audit and roadmap usually takes two to four weeks. Ongoing fractional CMO support is typically a monthly retainer you can scale up or down.
Related reading
Pairs well with
Let's scope your strategy consultation project.
Book a free strategy call. We will audit your ads, site, CRM and follow-up and show you where leads are leaking.