Good Housekeeping
Case Study: Boosting Organic Traffic for Good Housekeeping
Challenge
Six months ago, Good Housekeeping sought to increase their organic traffic. Despite a high authority score (90), their site experienced a 15% decline in organic search traffic, with underutilized keywords and a high bounce rate.
Our Strategy
We implemented:
Keyword Optimization
We improved keyword targeting, meta descriptions, and internal linking while enhancing user experience through faster load times and mobile optimization.
Backlink Building
We acquired high-quality, high-authority backlinks to boost domain trust and visibility.
Results
- Organic Traffic: Increased by 38%, from 26.3M to 36.6M monthly visitors.
- Keyword Rankings: Gained 5.8M additional keywords ranking higher.
- Backlinks: Strengthened link profile with more high DA backlinks.
- Paid Traffic: Saw a 22% increase in paid search traffic.
Conclusion
Through a combination of on-page optimizations and high-quality backlinks, we helped Good Housekeeping boost organic traffic by 38% in just six months.
