The Kennel Club
Case Study: Revitalizing Traffic for The Kennel Club
Introduction
In December 2024, The Kennel Club, a leading UK dog breeding and training authority, sought our help due to a decline in organic traffic. Despite a solid reputation, their website’s traffic had stalled, affecting visibility and engagement.
Challenge
In December 2024, organic traffic dropped to 1.02M/month, and paid traffic rose to 22.8K/month. With 278K backlinks and an authority score of 67, their SEO performance had plateaued, and they needed a strategy to regain lost ground.
Strategy
We implemented:
On-Page Optimization
Targeted high-conversion, long-tail keywords.
Content Revamp
Updated content for relevancy and search intent.
On-Page SEO
Improved site speed, mobile-friendliness, and technical SEO.
Paid Search Optimization
Refined paid campaigns for better targeting.
Backlink Strategy
Strengthened the backlink profile with authoritative links.
Results
- Before (Dec 2024): Organic traffic at 1.02M/month and paid traffic at 22.8K.
- After (May 2025): Organic traffic surged to 1.62M/month, an increase of 58%. Paid traffic slightly decreased to 19.1 K.
Conclusion
By optimizing keywords, content, and technical SEO, we successfully boosted The Kennel Club’s traffic. This case highlights the power of strategic SEO to recover lost traffic and improve website performance.
